Are Blogs Good For Business hw13

Blogs to some people may not be a big deal, but the fact of the matter is that they are a big deal and there popularity is increasing rapidly. According to Pew Research Center Survey, only 27 percent of internet users in America now bother to read blogs. This is s week percentage mainly because there are some 9 million blogs on line and 40,000 new ones every day. The blog world is changing fast, blogs used to be a form of communication free of business or profit making. Businesses are now using blogs for advertizing and profit; on the other side they are discovering employee blogs that discuss business plans and other classified information. Companies are now hiring a specialist, whose job is to monitor the employee blogs, looking for inappropriate posts. Google for example just fired a programmer named Mark Jen because he posted blogs talking about his first days in the Googleplex, stating that Google’s health plan was as generous as his last employer’s. He also argued that their free food offer was only an incentive to work past dinner. Google soon found this these blogs and Mark was made an example and was fired within two weeks of the discovery. If blogs are already making this kind of impact on the businesses then it will be interesting to see how blogs evolve in the future. Therefore the importance of blogs and business is far more important then there impact on strait communication.